At Milan Web Development we love developing effective online marketing strategies that help our customers reach the right audience and boost their sales. Our most effective tool for online advertising continues to be the Google Ads platform. The amount of data available, precise targeting options, broad range of platforms available for targeting, and the in-depth reporting available make it our #1 recommended platform for any business looking to grow their audience. The biggest complaint we here from our customers who attempt to utilize this platform is the sheer complexity of it all. Logging into the Google Ads dashboard can certainly be an overwhelming experience, but it is this depth of available tools and data that make it so effective in the first place.

If you’ve decided that you’re ready to try your hand at creating and managing a campaign through Google, then what steps can you take to improve your Google Ads performance? Here are six things to consider:

Keyword selection: Choose relevant, high-intent keywords that accurately reflect the products or services you are advertising. Use the Keyword Planner tool to find new keyword ideas and evaluate their search volume and competition level.

Ad copy: Write compelling ad copy that clearly highlights the benefits of your product or service and includes a strong call-to-action. Use ad extensions such as sitelinks, callouts, and call extensions to provide additional information and encourage clicks.

Landing pages: Ensure that your landing pages are relevant to your ads and provide a clear and concise message that matches the intent of the user. Optimize your landing pages for speed, mobile responsiveness, and user experience.

Bidding strategy: Choose a bidding strategy that aligns with your campaign goals and maximizes your ROI. Use automated bidding options such as Target CPA or Target ROAS to help optimize your bids based on your desired cost-per-acquisition or return-on-ad-spend.

Campaign structure: Organize your campaigns and ad groups in a logical and intuitive manner that reflects the structure of your website and the products or services you are advertising. Use negative keywords to prevent irrelevant clicks and improve the relevance of your ads.
Performance monitoring: Regularly monitor your campaign performance and use data-driven insights to make informed decisions about optimizing your campaigns. Use conversion tracking and other analytics tools to track your ROI and adjust your strategy accordingly.
These are just a few tips to help improve your Google Ads performance. Remember that every campaign is unique, and it’s important to continually test and refine your strategy to achieve the best results. If you need further support, or would like to discuss your online marketing needs, please contact us today for a free consultation.